There is nothing worse than seeing listings with property photos that are dimly lit, poor quality, awkward angles, super cluttered or have only a few images, to begin with. These qualities will have diminishing returns and an effect that can be detrimental to the listing’s appeal. Using our industry knowledge and years of experience, we’ve put together a list of our 7 best practices to help your listings sell themselves.
At Spacelist, we’ve been doing this for a while, so we’ve worked the art of listings out to a science. There are tried and tested things you can do today to get better results tomorrow. Here are our best practices for setting up listings to help you generate more leads:
1. High-quality photos make a world of difference
For best results, be sure to add at least five photos of your space, in addition, ideally having 8-10 photos to offer details of what your listing has to offer such as amenities and the exterior. When in doubt, provide more images of inside and out. It is essential that your images are high-quality, vibrant and sharp. It never hurts to spend a bit of time staging the space, to ensure that the space is free of clutter and tidy. An extra few minutes to fine-tune will go a long way.
Pro Tip: Choose a time of day where the natural light highlights the space.
We recommend 4:3 aspect ratio photos that are less than 5MB as they are best suited for listing sites and work well on any type of device.
2. Be thoughtful with your brochure & floorplan
Brochures are an important sales tool for your listing. Your PDF design should cater to being a shared asset so the file size should be optimized to be downloaded as quickly as possible with mobile viewing consideration. Use a tool like Canva to make professional-looking brochures quickly and easily, with all these considerations in mind.
When adding floor plans, make sure that they are easy to read and clearly identify all important features, amenities, and dimensions. Ensuring that the file size is sufficient will enable easy viewing.
3. Use video/virtual tour to transport potential tenants
Some listing providers support video and/or virtual tour providers. Tools like Spacelist give you a number of supported options to provide your potential buyers with an immersive experience. We also recommend reaching out to a professional who can help you create virtual tours of your properties. These are powerful selling tools! In order to help you, we’ve created a quick and easy-to-follow guide to adding your videos and virtual tours. Here is our how-to article.
4. Add in amenities & additional details that sweeten the deal
Provide as many details as possible for the available space(s) and or building. This information should be included to help give your potential tenants a proper understanding of the listing and help to avoid any misunderstandings. Create less work for yourself by having the listing answer common questions and help qualify leads before they contact you.
5. Don’t be afraid of your description
The description of your property is where you showcase what differentiates the space/building and what makes it unique. We suggest taking the ‘short and sweet approach, focusing on those key aspects. If applicable, we recommend that both space and building should each have their own descriptions.
Pro Tip: Avoid duplicate content, try to exclude anything that may already be in the highlights or amenity list.
6. Make sure your profile is perfected
Your profile is part of your digital calling card so make sure it is up-to-date and complete with company info, contact information, and photos. Clients want to put a face to the name.
7. Remember to renew your listings regularly
Number 7 of our best practices to help your listings is to renew them frequently to ensure that your listing stays on top of the list. Be sure to renew your listings every 7-9 days.
What have you found helps you sell? Share your listing best practices with us on LinkedIn.