Entire books and courses can be written about this step alone. I know, because I have written them and teach them. However, this will give you a brief overview of some of the key negotiating points I think are important.
Many business owners start at this space viewing step foregoing all six steps that comes before it. I hope you now see the wisdom and reasons for conducting those other steps first.
Before we discuss the need to analyze the landlord, we should pause and recap the process of finding space. In Step 4 we looked at the market where we want to locate.
Once you have selected your general area or areas it is time to drill down and find current or future space availability, depending on your timing.
In the first three steps we started with the business plan and became more specific with each subsequent step. These steps set the stage for being active in the market and securing the right space. Now we are going to look at the bigger picture again.
In the first step we looked at how your real estate needs must fit into the business and marketing plan. Unfortunately, this is typically missed by most entrepreneurs.
In the first step we looked at how your real estate needs must fit into the business and marketing plan. Unfortunately, this first step is typically missed by most entrepreneurs and that is a mistake.
Finding the right space and negotiating your lease with a landlord can be intimidating. It is likely that you have searched high and low for the perfect piece of real estate and you don’t want to do anything to jeopardize your position.